With news just in that we’ll plant 1 million trees for our #LoveNature pledge, there’s no better moment to grab a herbal tea and chat to our CEO Tijn van Elderen. We hope you enjoy this interview about the success and future of Brabantia’s #LoveNature campaign!
How is Brabantia celebrating this important milestone?
We first want to thank everybody who has helped us planting these 1 million trees. We didn’t do it alone. Thanks go to WeForest for making it possible, and consumers for their choice to use (our) rotary dryers or drying racks to dry their laundry naturally. #1.000.000 THANK YOUs! We’ll certainly share our thanks on social media. And to celebrate and remember our 1 millionth tree, we’ve planted a nice tree near our office together with Marie-Noelle Keijzer, CEO of WeForest.
What’s been the highlights of this collaboration so far?
The 10 millionth WeForest tree: we planted it together with WeForest. And now the millionth Brabantia tree. That’s an enormous amount of trees, and we’re very proud about that. Not only because of the trees, but also because of the empowerment of local people.
Why is it so important for Brabantia to (year on year) keep improving your sustainability credentials and collaborations?
We’re a family company with family values.We want to leave a better world for generations to come. That’s why we have set ourselves a goal: to move to 100% recycling within our generation. By taking it step by step, we believe we can achieve this.
How does it feel knowing that Brabantia’s consumers have made such a difference?
#1.000.000 THANK YOUs! Consumers have shared that they really like the tree-planting. That feels good and supports us in continuing our efforts towards 100% recycling.
What makes this such a special partnership with WeForest?
First of all, a ‘laundry tree’ and a ‘real tree’ make a great couple. WeForest is an inspiring, very professional and dedicated organisation. A pleasure to partner with.
Are there any new ways of living our lives to be kinder to the environment?
Within your own possibilities, question yourself what you can do yourself and start the doing!
What’s next for Brabantia and WeForest?
It would be great if we can inspire consumers and companies to join efforts in doing good for our planet. To leave it as a better place for the next generation. We continue our partnership with WeForest: Let’s make it 1,5 million Brabantia trees!
Thank you Tijn!
Here at Brabantia we’re passionate about our products and their impact on the environment. Don’t forget to give us a ‘Like’ on Facebook, and follow us on Twitter and Instagram for more #LoveNature inspiration.
Read more about our #LoveNature campaign here.