This very special day, which was first celebrated back in 1970, is now a global phenomenon, with over 1 billion people across the globe participating in Earth Day activities in over 141 countries.
All about taking action, Earth Day 2017 is encouraging everyone to get involved – whether that’s reducing your carbon footprint, pledging your own personal act of green to help our planet, eating less meat, stopping using disposable plastic, or planting or donating a tree to plant.
Our commitment to the environment
At Brabantia, we love the concept of Earth Day and love how doing good makes you feel good too. Our #LoveNature campaign and partnership with The Ocean Cleanup are both great current examples of our commitment to the environment.
“Sustainability is in our nature. As a family business, we want to take good care of our great-grandfather Van Elderen’s legacy and leave a beautiful world to today’s children and their children,” said Tijn van Elderen, Brabantia’s CEO.
With an amazing 750,000 trees already planted through our #LoveNature scheme, we’ve extended the campaign to include our full clothes drying range. We are well on track to plant one million trees in tropical countries around the world.
Let’s Clean It Up
We’re also trying to help rid our oceans of plastic.
For every newIcon bin sold we’re donating to pioneering organisation, The Ocean Cleanup. With its advanced cleaning system, powered by ocean currents, Ocean Cleanup’s technology has the potential to rid the world’s oceans of plastic, including the world’s largest ocean garbage patch, located between Hawaii and California.
The environmental credentials of the newIcon don’t stop there. This robust, good-looking bin is made from 40% high-grade recycled materials. It is one of the most eco-friendly pedal bins available on the market today. 100% of its packaging is recyclable and the bin is an impressive 98% recyclable at the end of its life.
To find out more about how to get involved in Earth Day 2017 please visit: www.earthday.org.
To find out more about #LoveNature visit: www.brabantia.com/uk/love-nature.
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