Pink Brabantia Flipbin

#LoveColour Edition – Design Insights Interview – Our very own Mechteld Petersen!

We hope you have enjoyed our #LoveColour campaign.  We’re loving the enthusiasm and colourful insights from our fans!

This week we welcome Mechteld Petersen, our Value Director for Brand, Marketing and Product Innovation here at Brabantia, to share her insights. Let’s hear from her:Mechteld Petersen

How much are you loving this new bold and bright must-have collection?

I am very proud of this colourful range of FlipBins, with colourful colours but also a colourful surprise inside too. We know that colour is very important if you are redecorating your house. It makes it more personal.

What’s been the most ‘talked about piece’ from the new colourful collection?

The pink one! She is lovely and you want to touch her. It is almost a sweet candy in your kitchen (candy to your eye).

We know it’s hard to choose a favourite… but what’s your must-have FlipBin colour? (your secret is safe with us!)

I have two favourites, the pink and the black, and have them both in my kitchen. I use two for waste separation. And by the colours it is easy to explain to the kids (and husband) which is for which!

What ‘functionality’ always surprises and delights you from this range? 

It opens with just a tip of your finger, so easy and no effort needed. When opening, I love the soft openings mechanism – smooth.

What’s been your favourite piece of coverage during the campaign and why?

That’s too difficult to answer! We’ve had some fantastic international coverage ranging from The Telegraaf and Elle Decoration to l’Officiel de la Maison and Jet Wonen. Each piece has been unique and the range has been positively received by the media.

There’s been some superb FlipBin styling and product reviews online, which one caught your eye in particular?

The blogger feedback has been incredible.  It’s hard to pick a favourite but I do love Yvestown’s styling. Just how cute does that bin look in her home! Such inspiration.yvestown instagram


Thanks for sharing the love on Instagram, we love the bright and bold behind-the-scenes shots for Brabantia’s 2016 product range, is it set to be a colourful year? 

Yes, it will definitely be a colourful year, new colours and new concepts to come.

quick fire round

Most inspirational read of 2015 so far? It has to be Bright Bazaar’s Embracing Colour For Make-You-Smile Style!

Favourite room in your house to restyle? Kitchen, where everybody gathers and have the best conversations with a glass of wine!

Most treasured interiors possession? Our fireplace/woodstove in our living room. Perfect for gathering with the family, nice warm and cosy.


Please let us know your fav colour on Facebook or tweet us at @BrabantiaLife. And to see some behind-the-scenes shots from our latest photoshoots and more inspiration why not head on over to our Instagram account?

#LoveColour Edition – Design Insights Interview – Our very own Mechteld Petersen! was last modified: November 18th, 2015 by Aime
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