This week’s edition of our Design Insights Interview features Dries Tack founder of the ultra-stylish Belgian Boutique – a site dedicated to art, design, architecture, fashion and luxury! He’s given Brabantia an insight into his world with plenty of inspiring news to share. Let’s meet Dries:
Where did the inspiration for the ever so stylish Belgian Boutique Magazine come from and how did it all begin?
At the age of 10 I launched my first school newspaper. I’ve been passionate about media ever since. The idea for Belgian Boutique came a few years ago when I was asked to create the name, logo and visual identity for Belgian diamond jewellery brand Baunat. While working on their marketing plan I realised that there was a rather poor media offer for art, design, luxury, fashion, architecture and high-end lifestyle aficionados. I decided to create my own. Belgian Boutique was also the starting point for the Belgian Luxury Circle, a private network organisation for luxury professionals.
What is your favourite aspect of running the magazine?
Working with my team and having the chance to discover and talk to the most interesting Belgians around the world. I am lucky to have an amazing and passionate team starting with my unique editorial chief and fashion guru Philippe Pourhashemi, I have a very energetic and demanding marketing and social media director, Aymeric Watine, and an amazing team of dedicated journalists with specialists like Kunty Moureau for design, Benjamin Barrier for architecture and Helena Heukeshoven for art.
What is it you love most about the creative world of art, design and architecture?
The fact that artists, designers and architects have and will always have the ability to amaze us by questioning the world.
There are a lot of up and coming Belgian interior designers and architects, who do you predict to be the hot stars of 2015?
I love the work of Glenn Sestig Architecs. He is not upcoming but on the edge of well-deserved international recognition. Brussels based Michael Guérisse O’Leary, who specialises in hand made leather accessories is a personal favourite because of his geometrical design approach. And I look forward to seeing new work of Tom Van Der Borght.
You recently interviewed emerging Belgian photographer Stéphanie Roland, what did you take away from the experience?
That if you are talented enough you can capture light in the darkness.
How do you see the magazine progressing and what’s in store in the future?
We have a mission and we will stick to that : Belgian Boutique wants to discover, showcase and promote Belgian talent all over the world. We are always on the look-out for exceptional and smart people with interesting stories.
And lastly…(cheeky we know!) what’s your favourite Brabantia product and why?
I love to cut and slice vegetables. I use the Brabantia chefs knife on a daily basis, it has a really nice grip and looks amazing.
Thanks so much to Dries from Belgian Boutique for this fab design insights.