We have some exciting news to share with you – the launch of ‘Designed for living’ – our transformation into an inspiring interior design brand.
Consumers can expect a new look and feel: a stylish redesigned logo, attractive lifestyle photography, contemporary colour palettes and lovely details. And the fresh, inspiring packaging turns the products into a gift for you or a loved one. Making the ordinary extraordinary!
Our CEO Tijn van Elderen said: “In 2014 our aim is to enrich the quality of life of our consumers with beautiful interior designed products that make daily chores a pleasure. Products that they can enjoy every day, for as long as they want. That’s ‘Designed for living’. Our brand new collection represents the new Brabantia – new colour palettes, must-have accessories and all with an element of surprise in the design! It’s our most exciting time to date in over 90 years of business.
“Our transformation to a global interior design brand was the next logical step for us, helping us inspire and delight our consumers, fitting into their stylish world. We are a family business and think of our consumers as part of the family – they are loyal to us and they remain at the forefront of our minds when designing and creating stylish products that they can enjoy and be proud of too.”
Tijn van Elderen continued: “‘Designed for living’ is an amazing opportunity to really make a difference. Enriching the quality of life and living for all our consumers, making sure that no matter what they’re doing around the home, they’ll love doing it even more with our smart designed products!”