Following a successful test case in Riga, last year we opened our first Dutch ‘Brabantia Concept Store’ in Eindhoven. This “own” store is a milestone in the history of our company – the only place where the consumer can see and buy our entire range in store.
Today, we celebrate a Belgian sequel to the first concept store in the heart of Antwerp.
“The familiar retailers will of course exist,” says Stefan Kersten, Retail Sales Director from Brabantia. “But certainly with the advent of the Get Together range – a complete collection for tableware – we can now offer the whole range on show, the complete Brabantia experience. Brabantia Concept Stores are like ‘experience centers’ where you can see the whole range, try out the products and seek advice.”
Brabantia Concept Store
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