On Saturday November 5 we will be opening our first Dutch “Brabantia Concept Store” in Eindhoven. This “own” store is a milestone in the history of our company – the only place where the consumer can see and buy our entire range in store.
This new store opening builds on the success of our first Concept Store that opened in Riga (Latvia) last year.
We operate worldwide with partners and retailers who usually have other brands in house and not the full range of Brabantia products on show.
“The familiar retailers will of course exist,” says Stefan Kersten, Retail Sales Director from Brabantia. “But certainly with the advent of the Get Together range – a complete collection for tableware – we also offer a whole show, the whole Brabantia experience. Brabantia Concept Stores are like “experience centers” where you can see the whole range, try out the products and seek advice.”
“The store allows for more direct contact with our audience, listening to their feedback and to test new products.” The choice of Eindhoven is no coincidence: “Here lie the roots of the company and it was also named the most innovative region of The Netherlands, so we are in the right place. Eindhoven is also known as a ‘design’ and ‘shopping’ city.”
Brabantia Concept Store will be opening on 5 November on Nieuwstraat 255611 DB Eindhoven.
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