The Winner Gerda Elzenaar is our new Iron in Style star!

Brabantia floral ironing board

Winner Gerda Elzenaar and Brabantia CEO Christ van Elderen

Dutch woman Gerda Elzenaar has been named the 2011 international winner and new Iron in Style star!

This year’s Iron in Style competition attracted 73,418 visitors and Gerda’s winning spring-fresh blossom design will be going into production in Europe.

The competition was open to anyone in the UK, Belgium, The Netherlands and France, and the 10 best entries in each country received Brabantia products up to the value of £500.

Gerda is a stylist in a textile company and in her free time she paints, draws, designs and sings in a gospel group. She said: “The delightful scent of clean linen inspired me to a fresh painting with spring blossoms. Iron your laundry springtime fresh! I hope that many people will be pleased by it, because naturally I am very happy that my design is being marketed.”

Congratulations Gerda!



Creative Commons thanks to the superb floral shot by mcdlttx.



The Winner Gerda Elzenaar is our new Iron in Style star! was last modified: January 16th, 2017 by Aime
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