Before embarking on our new European advertising campaign we set out to answer the perennial question: ‘What do women want?’ The answer: They want things to be ‘beautiful’ in appearance, but also intelligent, elegant, simple, well thought out, long lasting, durable and handy. In short ‘Beautifully Useful’!
And now the countdown is on to the March launch of our exciting new advertising campaign ‘Beautiful Useful’ which will be featured in a range of glossy magazines from Red, Elle Decoration and Good Homes to Ideal Home, Living etc, and Marie Claire Maison.
Our ‘Beautiful Useful’ campaign takes a humorous tilt at the usefulness of men in the kitchen, and features four good-looking male models ‘trying to help’ with the laundry, using the kitchen bin, sorting out kitchen gadgets and filling storage canisters.
And just for you, here’s a sneaky peek at the ‘Behind the Scenes’ footage when shooting the ad………
The advertising will promote a range of products including the WallFix clothes dryer, kitchen waste bins, Kitchen Today wall rail system, and window lid canisters.
Next week we will be revealing a little bit more about the male models on our Facebook page and giving you the chance to vote for your favourite advert too!